Alpine Cashmere Jacket - Taupe
About us
Founded in Stockholm in 2022. A menswear brand for timeless design and genuine craftsmanship, with collections that combine modern elegance with quality that lasts.
The name comes from the morning walk along The Brown Avenue in Cannes, a ritual as natural to the locals as the croissant. That is where the idea began: garments that feel just as right on a bright morning by the sea as on a dark afternoon in Stockholm.
The foundersBrown Avenue was founded in 2022 by Kevin and Niklas. From the studio in Stockholm they create collections where modern sophistication meets lasting quality.
The studioEverything is designed in Stockholm and followed all the way to the finished garment, in small runs with partners who share our view of craftsmanship.
The craft
Cashfeel Merino
Our signature quality in 100% merino wool.
Merino and cashmere
Our blend of 90% merino wool and 10% cashmere.
Timeless silhouettes
From hoodies and half zips to cardigans and sweaters, knitted to be worn often and last long.
Care
Wool cycle at max 30°C, no fabric softener. Reshape while damp and dry flat.
The New FW26 Collection
