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Journal

Stories about the garments, the materials and the people behind Brown Avenue. Collections, guides and visits to the store on Grev Turegatan.

Megève with Mont Blanc in the background Travel 21 October 2026 Megève – the Alpine village where French elegance meets mountain lifeCobbled lanes, traditional chalets and mountains opening towards Mont Blanc. Megève combines skiing with French food culture and a village history that reaches far beyond the first lifts.... Cashmere goats Material 10 September 2026 The story behind Royal CashmereThe first thing you notice is the softness. Then comes the lightness, the warmth and the way the garment falls against the body. But behind the feel is... Cap Estel, Èze-Bord-de-Mer Travel 12 August 2026 Behind the gates of Cap Estel – another side of the French RivieraA private peninsula, a villa with a past and the Mediterranean as a constant companion. In Èze, between Nice and Monaco, lies Cap Estel – a place that... Porsche 356 Speedster Icons 31 July 2026 Porsche 356 Speedster – the car that made simplicity a style iconA low windscreen, soft body lines and the sky as a roof. The Porsche 356 Speedster was born from the wish for a simpler sports car and became... Fiat 500 Jolly Icons 21 July 2026 Fiat 500 Jolly – the holiday dream on four wheelsOpen sides, wicker seats and a small sun top. The Fiat 500 Jolly turned Italy's people's car into one of the most charming vehicles of holiday life. A... Château Minuty, Gassin Taste 8 June 2026 Discover the story behind Minuty. More than a beautiful bottleA distinctive bottle, a pale pink wine and a story that begins among the vineyards of the Saint-Tropez peninsula. Minuty is readily associated with Riviera summers, but behind... Material 1 June 2026 Cashfeel Merino – so soft it reminds you of cashmere?Some materials you only understand once you touch them. Cashfeel Merino from Xinao is one such yarn. At Brown Avenue we use it to combine the natural qualities... Stockists 1 June 2026 From Stockholm to Doha – Brown Avenue at Galeries LafayetteFrench department store tradition, Arabian architecture and Scandinavian design. In Doha, the capital of Qatar, influences from different parts of the world meet – and at Galeries Lafayette,... Travel 1 June 2026 Bro Hof Slott – golf with Lake Mälaren as your playing partnerOpen views, well-placed bunkers and water that makes itself felt in both the scenery and the strategy. At Bro Hof Slott, international golf architecture meets a Swedish cultural... Taste 1 June 2026 What makes Bollinger special? Discover the champagne behind the labelAlmost two centuries of history, Pinot Noir as an important foundation and a well-known link to James Bond. Bollinger is a champagne house with a clear identity –... Icons 1 June 2026 Why the Rolex Daytona fascinates – the story behind the iconThree small sub-dials, two pushers and a clear link to motorsport. The Rolex Daytona has a design language recognised far beyond the watch world. Behind it lies a... Stockists 1 June 2026 Modern Alpine luxury in Switzerland – inside Six SensesWood, natural stone and large windows facing the Alpine landscape. At Six Senses Crans-Montana, Swiss chalet tradition meets modern design – with the ski slope outside and a...