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Journal

Stories about the garments, the materials and the people behind Brown Avenue. Collections, guides and visits to the store on Grev Turegatan.

Megève with Mont Blanc in the background Travel 21 October 2026 Megève – the Alpine village where French elegance meets mountain lifeCobbled lanes, traditional chalets and mountains opening towards Mont Blanc. Megève combines skiing with French food culture and a village history that reaches far beyond the first lifts.... Cap Estel, Èze-Bord-de-Mer Travel 12 August 2026 Behind the gates of Cap Estel – another side of the French RivieraA private peninsula, a villa with a past and the Mediterranean as a constant companion. In Èze, between Nice and Monaco, lies Cap Estel – a place that... Stockists 1 June 2026 From Stockholm to Doha – Brown Avenue at Galeries LafayetteFrench department store tradition, Arabian architecture and Scandinavian design. In Doha, the capital of Qatar, influences from different parts of the world meet – and at Galeries Lafayette,... Travel 1 June 2026 Bro Hof Slott – golf with Lake Mälaren as your playing partnerOpen views, well-placed bunkers and water that makes itself felt in both the scenery and the strategy. At Bro Hof Slott, international golf architecture meets a Swedish cultural... Stockists 1 June 2026 Modern Alpine luxury in Switzerland – inside Six SensesWood, natural stone and large windows facing the Alpine landscape. At Six Senses Crans-Montana, Swiss chalet tradition meets modern design – with the ski slope outside and a... Travel 1 June 2026 Indie Beach – where a lunch in Saint-Tropez can take all dayDriftwood, woven details and tables with sand underfoot. At Indie Beach, Mediterranean beach life meets a social, music-driven atmosphere – a place where lunch is happy to become...